Mr Wong Hei, Simon, is an Executive Director and President of the Company, the Managing Director of SIM Technology (HK), Director of Shanghai Sunrise, SEIL, Simcom Holdings and Suncom Holdings and is responsible for the sales and marketing of the Group. He is the younger son of Mr and Mrs. Wong.

Mr Wong Hei, Simon has nearly 10 years of experience in the electronics and telecommunications industry and extensive experience in investment and business management. Prior to joining Sunrise Technology (HK), the original holding company of Shanghai Sunrise, in 1995, he worked at the headquarters of National Semiconductor in the Silicon Valley. In May 2001, the electronic components distribution business of the Sunrise Group was acquired by Avnet Sunrise Limited and Avnet Asia Pte Limited upon which Mr Wong Hei, Simon was appointed as the Managing Director of Chinatronic Technology Limited. Mr Wong Hei, Simon joined the Group as a Director of SEIL since February 2000 and subsequently became a Director of Shanghai Sunrise in October 2003.

He obtained a Bachelor degree in science from Boston University in 1995, specializing in electrical engineering.